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About WIID Design

Laurie Wiid van Heerden established his studio, Wiid Design, in Cape Town in 2013. Often working collaboratively with other artists and across a wide variety of materials, Laurie’s product range spans furniture, lighting, tableware, and collectible objects that combine specialist manufacturing with handcrafting. 

The studio has become well-known for its innovative use of cork in high-end product design, architecture, and large-scale production manufacturing. Recognized as an African “ambassador” for cork by Portuguese producer Amorim, Laurie has pushed the boundaries of the material to achieve a number of world “firsts” – including the world’s largest cork pendant light and cork cabinet, both of which have been exhibited by Southern Guild. 

Laurie Wiid’s work comes from a conceptual and artistic environment, an angle on various topics of contemporary culture, with a focus on traditional handcrafting in combination with avant-garde techniques. By combining handcrafting and specialist techniques, Wiid transforms materials into life-enriching and durable objet d’art.


 

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